Which group of consumers tries to avoid change and rely on a product until they can’t find it in the market and are forced to go without or change to something else?
Answer: laggards
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Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?
A) closed loop marketing B) uniform-delivery pricing C) exclusive territorial agreement D) cross merchandising E) nationalized marketing
Which of the following is NOT one of the steps in managing customers as partial employees?
a. Maintain a list of prospective customer "resumes." b. Conduct a "job analysis" of customers' present roles in the business. c. Proper education and training to ensure that customers are aware of how they are expected to perform. d. Motivate customers by ensuring that they will be rewarded for performing well. e. Regularly appraise customer performance.