Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?
A) closed loop marketing
B) uniform-delivery pricing
C) exclusive territorial agreement
D) cross merchandising
E) nationalized marketing
C
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Which of the following characteristics is closely associated with late majority adopter groups?
A) superior technological knowledge B) low price sensitiveness C) opinion leadership D) deliberate pragmatism E) high risk aversion
Which of the following is true of the price-fixing clause?
A. It is a provision forbidding a licensee from competing with the licensor. B. It specifies only the minimum prices. C. It forbids a licensee from entering into agreements to acquire or distribute technologies or products that compete with ones furnished or designated by the licensor. D. It requires a licensee to sell products at a price specified by the licensor.