Which of the following is true about a marketing cost scope effect?
A) It refers to a reduction in the sales expenditure, to increase profit margins.
B) It refers to production process improvements that are the result of learning.
C) It refers to the use of innovative marketing strategies to increase market share.
D) It refers to cost efficiencies derived from product line extensions.
E) It refers to the cost efficiency achieved by avoiding brand extensions.
D
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In ratio analysis, the ratios are never expressed as a
a. rate. b. negative figure. c. percentage. d. simple proportion.
The Salaries Payable account is a(n) ________
A) liability account with a normal debit balance B) asset account with a normal debit balance C) liability account with a normal credit balance D) asset account with a normal credit balance