Well written proposals include a specific course of action for an organization and show the audience how this course of action makes sense, creating a stronger _____
A) probability of success
B) understanding of how others have benefited from a similar experience
C) justification for price
D) ability to enforce the sales contract
E) sense of integrity
Answer: A
Explanation: A) In business, proposals for action are strongest when they make a business case—when they argue that a specific course of action is good for an organization and makes business sense. When writing a business case, you need to discuss benefits, costs, risks, and implementation plans.
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