Exchanging members of conflicting parties so each can gain an appreciation of the other's point of view exemplifies a confrontation approach

Many ad agency 'creatives' make use of a written __________ which serves as a guide for writing and producing an ad

a. Brand personality b. Support statement c. Creative process d. Creative brief e. Message strategy

In general, approximately 30% to 50% of the final selling price of a product can be attributed to distribution costs

Indicate whether the statement is true or false