Many ad agency 'creatives' make use of a written __________ which serves as a guide for writing and producing an ad

Money placed in a fixed-rate bank savings account is most apt to be affected by which type of risk?

A) liquidity risk B) market risk C) default risk D) credit risk E) inflation risk

According to the text, ________ research is typically used to assess the environment and diagnose problems

A) problem-solving B) problem-manipulation C) problem-identification D) problem-correction E) problem exception