Persuasive speakers may have a goal to weaken the audience's existing attitudes, beliefs, or values

Indicate whether the statement is true or false.

Answer: True

Communication & Mass Media

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Which of the following is most clearly an attitude?

a. Smoking causes lung cancer. b. Smoking makes people look more sophisticated. c. Smoking is more common among less educated people. d. Smoking is declining in popularity.

Communication & Mass Media

Logic is more powerful than emotion

Indicate whether the statement is true or false

Communication & Mass Media