Logic is more powerful than emotion

Indicate whether the statement is true or false

False .

Communication & Mass Media

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Which of the following is a successful brand name?

A) Flashlight B) Croissant C) Latte D) Kleenex

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Demographics commonly include age, gender, race, education, and relationship status. 2. Microtargeting posts called “demolisticles” target people based on specific interests. 3. Microtargeting has not become a huge factor in political campaigns over the past decade. 4. People relate well to events that happen near them. 5. Area placement doesn’t mean much to advertisers and event organizers.

Communication & Mass Media