Define attitudes and explain the role attitudes have in determining the self-concept

What will be an ideal response?

Attitudes are feelings or ways of thinking about oneself, others, events, ideas, or objects. They help determine our self-concept because attitudes influence the way in which we identify things that we like and dislike, and then are manifested in our behaviors and communications.

Communication & Mass Media

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Genre criticism is concerned with identifying and analyzing the characteristics of a genre that are the source of audience's cultural and mythic identification and pleasure

Indicate whether this statement is true or false.

Communication & Mass Media

Sandy is creating a training program to help sales associates deal with angry customers. She has decided to have the associates take turns training the trainer and each other. Which law of learning is Sandy initiating?

a. law of association b. law of frequency c. law of effect d. law of redundancy

Communication & Mass Media