Bicycle store 2Wheels wants to maximize sales from each customer. The marketing team suggests that 2Wheels uses cross-selling techniques. How can the company implement this technique?

In a catalogue targeted to people who like to bake, customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50. What is this an example of?

a. status quo pricing b. penetration pricing c. psychological pricing d. price bundling

The rational model of decision-making assumes that managers are aware of all alternative courses of action and their consequences

Indicate whether the statement is true or false