In a catalogue targeted to people who like to bake, customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50. What is this an example of?

A favorable flexible budget variance in sales revenue suggests a(n) ________

A) increase in sales price B) increase in volume C) decrease in variable cost per unit D) decrease in fixed costs

Measuring memory for marketing stimuli is often difficult. Discuss the differences between recognition and recall. Give examples of methods for testing each form. Which one is thought to be the more reliable measure of memory?

What will be an ideal response?