Which of the following does not describe intangible assets?
a. They lack physical existence.
b. They are financial instruments.
c. They provide long-term benefits.
d. They are classified as long-term assets.
Answer: b. They are financial instruments.
Business
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Category points-of-parity are unique to a brand
Indicate whether the statement is true or false
Business
The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________
A) parity B) difference C) conflict D) weakness E) presence
Business