The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________

Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the PLC

What will be an ideal response?

Knowing your best alternative to a negotiated agreement (BATNA) helps you from accepting an offer that is smaller than you need to

Indicate whether the statement is true or false.