In the stages of preparing for a speech, once you have chosen a topic based on your analysis of self, situation,

and audience, what four steps do you use to adapt your speech and delivery to the audience?

What will be an ideal response?

First (1), you want to make a personal connection to the audience; show the audience why the topic matters to you
and why it should matter to them. Next (2), you want to be sure to de?ne all your terms. By clearly and precisely
connecting your language to the audience through de?nitions of terms and concepts, you will help keep the
audience connected to you and the topic. Third (3), address the audience's needs, concerns, and interests.
Audiences will listen better to a speech that makes a direct connection with their lives; relevant. Finally (4), use
vivid examples or stories to make your topic come alive. Telling a story about a compelling character or even
yourself will get your audience more involved. They will better relate to you as a speaker.

Communication & Mass Media

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Scholars Maxwell McCombs and Don Shaw are best known for their pioneering work focusing on

A) news conflict. B) agenda setting. C) visual communication. D) news scheduling.

Communication & Mass Media

Define the refutation organizational pattern. What type of persuasive speech would usethis organizational pattern effectively? Why?

What will be an ideal response?

Communication & Mass Media