Scholars Maxwell McCombs and Don Shaw are best known for their pioneering work focusing on

A) news conflict.
B) agenda setting.
C) visual communication.
D) news scheduling.

Answer: B

Communication & Mass Media

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What might be considered a negative personality factor leading to the rejection of a job applicant?

A. exaggerated skills on the résumé B. showing up late to interview C. lack of motivation D. inadequate training

Communication & Mass Media

At what point in the presentation should you make clear to the audience exactly what you want them to learn from your presentation? 

A. The conclusion B. The first main point C. The introduction D. The last main point

Communication & Mass Media