A suitable investment should have an internal rate of return equal to or greater than its required rate of return

Gen Xers have a tendency to define leadership as:

cB. sitting in meetings and making profound vision statements. C. creating a level playing field for all. D. being critical of employees.

_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs

a. Personal selling b. Advertising c. Sales promotion d. Publicity