_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs
a. Personal selling
b. Advertising
c. Sales promotion
d. Publicity
ANSWER: d
Publicity is the effort to capture media attentionâ€"for example, through articles or editorials in publications or through human-interest stories on radio or television programs. It is soften initiated through press releases that further a corporation's public relations plans.
Business
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Indicate whether the statement is true or false
Business
Making adjustments to the marketing plan is part of ________
A) SWOT analysis B) portfolio analysis C) implementation and control D) situation analysis E) return on marketing investment processes
Business