Despite storage and maintenance costs, most companies find it profitable to hold inventory for long periods of time

Which of the following variables used for industrial marketing segmentation includes the customer's delivery speed needs, order size needs, and particular uses of the product?

A) demographics B) operating variables C) purchasing approaches D) situational factors

In the third-person technique, the respondent is presented with a verbal or visual situation and asked to relate the beliefs and attitudes of a third person to the situation

Indicate whether the statement is true or false