While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________
A) asking only for the information needed
B) using information responsibly to provide value
C) providing respondents with the research firm's contact information
D) sharing information without the customer's authorization
E) explaining to respondents how the information will be used
D
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OrganicMeals Inc is an American firm that manufactures frozen, vegetarian burgers made from organic ingredients under the brand name VegDelite. The firm markets a core product, the Chipotle Veg Burger, under the VegDelite brand
After success of its core product, the firm adds other burgers under the VegDelite brand, such as the Crunchy Garden burger, the Vegan Special burger, and the Spicy Trip burger. In this example, OrganicMeals Inc uses which of the following strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding strategy E) a product bundling strategy
Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to ________
A) not buy a product that is offered for sale B) be well informed about important aspects of a product C) consume now in a way that will preserve the world for future generations D) be protected against questionable products and marketing practices E) influence marketing practices in ways that will improve quality of life