Using a concentrated targeting strategy, the marketer goes after a ________ but ________ consumer segment

Humans need to feel a sense of belonging and acceptance, whether it comes from a large group or a small network of family and friends. Maslow labeled this as

A. social needs. B. esteem needs. C. primal needs. D. self-actualization needs

You have a project that costs $800,000. It has a 1/3 chance of paying off $3,000,000 and a 2/3 chance of paying off $0. What is the expected payoff from the new project?

A) $500,000 B) $800,000 C) $1,000,000 D) $1,200,000