Which of the following important functions of mass media did Harold D. Lasswell describe?

A. gatekeeping and limited effect
B. correlation and gatekeeping
C. agenda setting and surveillance
D. surveillance and correlation

Answer: D

Communication & Mass Media

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Whether they admit it or not, journalists make some story decisions on the basis of what their competitors are covering

Indicate whether this statement is true or false.

Communication & Mass Media

A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl

In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales? a) Source credibility b) Audience analysis c) Appeal to self-interest d) Clarity of message

Communication & Mass Media