A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl
In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales?
a) Source credibility
b) Audience analysis
c) Appeal to self-interest
d) Clarity of message
a
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Within a conflict, you are more worried about yourself above all others. This characterizes what type of conflict style?
A. Collaborating B. Compromise C. Competing D. Accommodating
What is the difference between a positive pause and a negative pause?
A) A positive pause is planned; a negative pause is unplanned B) A positive pause is for humor; a negative pause is for sadness. C) A positive pause is vocalized. D) A negative pause is silent.