A strength of the income statement as compared to the balance sheet is that items that cannot be measured reliably can be reported in the income statement.

The field of government relations is a fertile one for public relations graduates

Indicate whether the statement is true or false

The process of _______ focuses on gaining an order as quickly as possible. In fact, advocates urge salespeople to structure the entire sales call as a prelude to closing or "asking for the order."

a. adaptive selling b. transactional selling c. consultative selling d. enterprise selling