A point-of-purchase display placed in a supermarket by a major food processor is an example of a(n) _____

The uniform currency used by the European Union (EU) is called the:

A. euro. B. dollar. C. yen. D. pound.

Which of the following refers to the set of measures that helps firms to quantify, compare, and interpret their marketing performance?

A) marketing diagnostics B) marketing information systems C) marketing simulation D) marketing intelligence E) marketing metrics