Which of the following refers to the set of measures that helps firms to quantify, compare, and interpret their marketing performance?
A) marketing diagnostics
B) marketing information systems
C) marketing simulation
D) marketing intelligence
E) marketing metrics
E
Business
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While thrilling, there is a chance that you would have an accident if you elected to drive on the wrong side of a divided highway in Woodward, an outcome that could be described as:
A) High in consequence and high in probability. B) Low in consequence and low in probability. C) Low in probability and high in consequence. D) High in probability and low in consequence.
Business
A(n) ________ typically contains an ambiguous term that leaves interpretation up to the decision maker
A) rule B) procedure C) edict D) policy
Business