Branded entertainment is best suited for which of the following?
A) a complex product
B) a product with a niche target market
C) a new brand
D) a brand with mass consumer awareness
E) a brand with limited consumer awareness
D
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A company is analyzing its month-end results by comparing it to both static and flexible budgets
During the previous month, the actual sales price was higher than the expected sales price as per the static budget. This difference results in a(n) ________. A) favorable flexible budget variance for sales revenues B) favorable sales volume variance for sales revenues C) unfavorable flexible budget variance for sales revenues D) unfavorable sales volume variance for sales revenues
In the past, Miller Lite Beer relied on the slogan "Tastes great, less filling" to create which of the following?
a. the company's unique selling proposition b. the company's basis for identification c. the company's promotional mix d. the company's differential attribute