In the past, Miller Lite Beer relied on the slogan "Tastes great, less filling" to create which of the following?
a. the company's unique selling proposition
b. the company's basis for identification
c. the company's promotional mix
d. the company's differential attribute
Ans: a. the company's unique selling proposition
Business
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Which of the following is a subject of state insurance regulation?
A) Equal employment practices of the insurer B) Standards of financial solvency C) Business acquisition practices D) Insurance contract provisions
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