Kenneth Pike (1967) identified two approaches that may be employed when investigating culture. Which of the following best describes the etic approach?
A. Each culture can only be examined through immersion.
B. Culture may be examined by applying predetermined categories.
C. Culture is learned through socialization.
D. Each culture is unique.
B. Culture may be examined by applying predetermined categories.
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media