Marketing objectives serve as motivators by creating something for employees to strive for

The customary level of confidence among marketing researchers has a z of 1.96

Indicate whether the statement is true or false

________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes

A) Line extension B) Megabranding C) Interactive marketing D) Internal marketing E) Co-branding