The customary level of confidence among marketing researchers has a z of 1.96

Which of the following statements is true concerning cross-tabulations with two variables?

A) Cross-tabulation with two variables is also known as bivariate cross-tabulation. B) Because two variables have been cross-classified, percentages could be computed either column-wise, based on column totals, or row-wise, based on row totals. C) The general rule is to compute the percentages in the direction of the independent variable, across the dependent variable. D) All of the above statements are true.

Franchising is a form of ________

A) importing B) tactical alliance C) licensing D) joint venture E) direct investment