Value-based pricing focuses on the cost of a product to the supplier more than the value of a product to the customer
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Value-based pricing focuses on the value of a product to the customer more than the cost of a product to the supplier.
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Which of the following is true of individuals belonging to the baby boom generation?
a. They have the least spending power than any other cohort. b. They spend more on food than any other generational demographic. c. They are the first generation of latchkey children. d. They are willing to change brands and try new things.
Which of the following best exemplifies an entrepreneur?
A. Sam, an employee at a supermarket, is solely responsible for all the purchases and sales at the grocery department. B. Joe recycles old household articles to build phones, radios, and other things for his personal use. C. Max makes his living by investing in small companies that have the potential to grow. D. Javier purchased an invention of his friend to start a company that processes plastic bags into synthetic cloth. E. Ryan invented an anti-aging formulation and sold it to a major pharmaceutical firm.