Which of the following is true of individuals belonging to the baby boom generation?
a. They have the least spending power than any other cohort.
b. They spend more on food than any other generational demographic.
c. They are the first generation of latchkey children.
d. They are willing to change brands and try new things.
ANSWER: d
Boomers are willing to change brands and try new things, making them an ideal groupâ€"affluent, experienced, and flexible.
Business
You might also like to view...
Property taxes become a lien on
A) Nov 1st B) Dec 10th C) April 1st D) January 1st of the year preceding the tax year
Business
Making sure all stakeholders are aware of the timing of phases in a strategic plan is crucial to the notion of
A) channeling. B) selling. C) attributing. D) researching. E) staging.
Business