Which item below is not a shareholder right?

Which of the following is true of accrual basis accounting and cash basis accounting?

a. accrual accounting records revenue only when it is earned b. accrual accounting is not allowed under GAAP c. cash basis accounting records all transactions d. all the above are true

Creating a marketing database involves all of the following steps except ________

A) transferring raw sales information to a microcomputer B) enhancing consumer purchase information by overlaying it with demographic and psychographic information C) analyzing information in terms of a customer's activity over the life of the business relationship D) none of the above