Creating a marketing database involves all of the following steps except ________
A) transferring raw sales information to a microcomputer
B) enhancing consumer purchase information by overlaying it with demographic and psychographic information
C) analyzing information in terms of a customer's activity over the life of the business relationship
D) none of the above
D
Business
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Which of the following statements about business presentations using numerical data are generally true
What will be an ideal response?
Business
Briefly describe how "the unexpected" makes short-term scheduling at Alaska Airlines a challenge. Also describe how Alaska Airlines meets that challenge, and achieves competitive advantage through short-term scheduling
What will be an ideal response?
Business