Briefly describe how "the unexpected" makes short-term scheduling at Alaska Airlines a challenge. Also describe how Alaska Airlines meets that challenge, and achieves competitive advantage through short-term scheduling

What will be an ideal response?

The unexpected refers to delays and cancellations that are largely weather-related. These events require rapid rescheduling in order to keep operations going and to keep passengers from becoming too inconvenienced. Alaska Airlines' solution involves a high-tech nerve center of computers and communications gear, and it uses mathematical models to reroute and reschedule as quickly as possible.