A(n) ________ is considered a marketing intermediary

A product's benefit is simply a feature of the product such as its easy-open package, special formulation, or new lower price

Indicate whether the statement is true or false a. True b. False

In a positive message, present the main idea

A) in the first sentence of the middle paragraph. B) at the end of the middle paragraph. C) right at the beginning of the letter. D) in the last sentence of the letter. E) by implication only.