A product's benefit is simply a feature of the product such as its easy-open package, special formulation, or new lower price
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
An attribute is simply a feature of the product such as its easy-open package, special formulation, or new lower price. A benefit is what consumers will receive or achieve by using the product, such as convenience or ease of use.
Business
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Which of the following is NOT considered a critical competency for members of virtual teams?
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