Coasting on the group effort is termed:

A bowling alley is located on the outskirts of a city. The area was recently rezoned for residential use. Will this change affect the present operation of the bowling alley?

A. Yes; they will have to relocate. B. Yes; to continue operating the bowling alley, a petition for variance must be filed with the zoning appeal board. C. No; the bowling alley is considered a nonconforming use because it was constructed prior to the enactment of the ordinance so it may continue operating. D. No; only urban renewal projects require absolute compliance.

Flighting as an advertising timing pattern is most useful when ________

A) purchase cycle is rather frequent B) substantial advertising budget is available C) items are seasonal D) tightly defined buyer categories exist E) there are expanding market situations