Flighting as an advertising timing pattern is most useful when ________
A) purchase cycle is rather frequent
B) substantial advertising budget is available
C) items are seasonal
D) tightly defined buyer categories exist
E) there are expanding market situations
C
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Lane promised to lend Turner $240,000 if Turner obtained sureties to secure the loan. Turner agreed with Rivers, Clark, and Zane for them to act as co-sureties on the loan from Lane. The agreement between Turner and the co-sureties provided that compensation be paid to each of the co-sureties. It further indicated that the maximum liability of each co-surety would be as follows: Rivers, $240,000, Clark, $80,000; and Zane, $160,000. Lane accepted the commitments of the sureties and made the loan to Turner. After paying 10 installments totaling $100,000, Turner defaulted. Clark's debts, including the surety obligation to Lane on the Turner loan, were discharged in bankruptcy. Later, Rivers properly paid the entire outstanding debt of $140,000. What amount may Rivers recover from Zane?
A. $0 B. $56,000 C. $70,000 D. $84,000
Smaller packaging and lower sales prices are often critical in markets where incomes are limited
Indicate whether the statement is true or false