If customers tilt in favor of a product, after an advertisement has been forgotten, indicating a latent change in consumer behavior, which concept does this indicate?

a) Sleeper effect
b) Message branding
c) Cognitive dissonance
d) Audience predisposition

a

Communication & Mass Media

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Which type of language needs redundancy?

A) spoken language B) written language C) thought language D) None of these answers are correct.

Communication & Mass Media

Which of the following statements is true about a yes-but approach to handling hostile interviewees?

A. It withholds an explicit statement of purpose or intent to avoid a knee-jerk negative reaction from interviewees. B. It heightens hostility and disagreement by attempting to establish common ground early on. C. It gets interviewees in the habit of agreeing, so when disagreements arise, they will be less likely to disagree. D. It begins with areas of agreement and similarity and gradually leads into points of disagreement.

Communication & Mass Media