HP, as discussed in the textbook uses technology to offer rewards that employee's value. They are using technology to provide rewards with higher levels of:

Which of the following statements about managerial accounting is incorrect?

a. Managerial accounting information is used primarily by managers within the organization. b. Managerial accounting information is prepared in accordance with rules established by outsiders (generally accepted accounting principles [GAAP]). c. Managerial accounting is primarily forward looking, as opposed to focusing on historical information. d. Managerial accounting information is used both at the organizational level and at the sub-unit (department) level. e. Budgets are an important managerial accounting tool

Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?

A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.