Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications.
B) The percentage-of-sales method views sales as the determiner of communications rather than as the result.
C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds.
D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending.
E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
A
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A) Russia B) China C) India D) Europe
Stocks A, B, C, and D have returns of 10%, 20%, 30%, and 40%, respectively. What is their variance?
A) 66.67% B) 166.67% C) 4.08% D) 2.15%