In text analysis, what is a lexicon?

A) a catalog of words, their synonyms, and their meanings
B) a catalog of customers, their words, and phrase
C) a catalog of letters, words, phrases and sentences
D) a catalog of customers, products, words, and phrase

A

Business

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Which of the following is the first step of the consumer decision-making process:

a. Need recognition b. Search c. Pre-purchase evaluation d. Post-purchase evaluation e. Divestment

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Working alone or in teams, brainstorm ______________ to a given question

a. answers b. possible solutions c. previous responses d. further questions

Business