People are more likely to pay attention to stories if they are about events that have just happened

Adam finds himself disagreeing with the speaker who has come to talk his class about why they should start buying more locally produced foods as he thinks the speaker is very pretentious and is coming off like he thinks he is better than others because of his food decisions. Adam was most likely using what strategy to make his decision?

a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic

Summarize the characteristics, advantages, and limitations of presentation preparation based on observation versus inside informants. 

What will be an ideal response?