Adam finds himself disagreeing with the speaker who has come to talk his class about why they should start buying more locally produced foods as he thinks the speaker is very pretentious and is coming off like he thinks he is better than others because of his food decisions. Adam was most likely using what strategy to make his decision?
a. liking heuristic
b. evaluation of the message strength
c. credibility heuristic
d. consensus heuristic
a. liking heuristic
Communication & Mass Media
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Explain motivational appeals and list some common motives
What will be an ideal response?
Communication & Mass Media
Persuasion targets which four outcomes?
A. Attitudes, beliefs, values, purposes B. Values, testimonials, arguments, actions C. Beliefs, attitudes, values, actions D. Attitudes, functions, information, realizations
Communication & Mass Media