Explain motivational appeals and list some common motives
What will be an ideal response?
Motivational appeals are either a visualization of a desire and a method for satisfying it or an assertion that an entity, idea, or course of action holds the key to fulfilling a particular motive need. The common motives are affiliation, achievement, and power motives.
Communication & Mass Media
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The term "auteur" is used for media content lacking artistic excellence
Indicate whether this statement is true or false.
Communication & Mass Media
Which of the following is not true regarding race (as per the text)
a. Race is a category of people perception b. Race is related to social responses c. Race is associated with the race gene d. Race is related to power e. Race is a response to external features and traits
Communication & Mass Media