How can a go-to-market approach be leveraged to provide a competitive advantage?
What will be an ideal response?
A company's go-to-market approach is the mechanism the company uses to deliver its products and services to
customers. To use this approach to create new market opportunities, we develop a different way to deliver our
products and services. Often, the products or services the company delivers are similar (or identical!) to those of
competitors; we are only changing the way we deliver them. The competitive comparison framework data enables
us to assess competitor go-to-market strategies and determine if a different type of go-to-market approach would
give us an advantage in the market.
You might also like to view...
Management examines ____________, particularly large ones, to identify areas for improvement and corrective action.
Fill in the blank(s) with the appropriate word(s).
Irving Inc., an apparel company, decides to expand operations to several countries around the world. However, it fails to take into account the various styles of clothing that are deemed acceptable in these countries. It sells the same clothes that it sells in its home country to the other countries. As a result, it suffers a major loss. In this scenario, Irving Inc. failed to be sensitive to
the__________of the countries.
Fill in the blanks with correct word.