Irving Inc., an apparel company, decides to expand operations to several countries around the world. However, it fails to take into account the various styles of clothing that are deemed acceptable in these countries. It sells the same clothes that it sells in its home country to the other countries. As a result, it suffers a major loss. In this scenario, Irving Inc. failed to be sensitive to
the__________of the countries.
Fill in the blanks with correct word.
ANSWER: cultural aspects
Irving Inc. fails to take into account the various styles of clothing that are deemed acceptable in various countries. By doing so, Irving Inc. failed to be sensitive to the cultural aspects of the countries. Culture underlies the family, the educational system, religion, and the social class system. A company that does not understand a country's culture is doomed to failure in that country.
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