A universal agent is authorized by the principal to transact all affairs in connection with a particular type of business or trade or to transact all business at a certain place

All of the following are factors that influences the determination of the type of legal structure to utilize in commencing business operations, EXCEPT:

A. Ease of business set-up and operation B. The degree of control which an owner(s) desire(s) C. The magnitude of wealth an individual(s) is/are trying to make D. The magnitude of risk an individual(s) is/are willing to take on E. The capacity of an individual(s) to provide the financial needs required

According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?

a. The fastest feedback occurs with personal selling. b. The mode of communication for sales promotion is usually direct and personal. c. A large audience is best reached with personal selling. d. Control over message content is greatest when public relations is used.