According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?
a. The fastest feedback occurs with personal selling.
b. The mode of communication for sales promotion is usually direct and personal.
c. A large audience is best reached with personal selling.
d. Control over message content is greatest when public relations is used.
Ans: a. The fastest feedback occurs with personal selling.
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What is the company's net income for the current year using the cash-basis of accounting?
The following is information is from Clark Corporation's financial records for the current fiscal year. i. Cash received from customers, $230,000 ii. Revenue earned, $255,000 iii. Cash paid for wages, $110,000 iv. Wage expense incurred, $115,000 v. Cash paid during the current year for computers that will be used for 3 years, $30,000 vi. Depreciation expense, $10,000 vii. Proceeds from issuing debt (e.g., borrowed money from a bank), $30,000 viii. Interest incurred on debt, $3,000 ix. Cash paid for supplies, $4,000 x. Supplies expense incurred, $2,000 A) $135,000 B) $130,000 C) $86,000 D) $125,000 E) $92,000
A company is most likely to use value engineering ________
A) to allocate manufacturing overhead to departments B) to reduce costs in order to achieve target costs C) to determine accurate product costs for pricing D) to make product mix decisions